These days, we are getting our photo taken more often than ever before thanks to the fact that most of us have a camera in our pocket or handbag every day in the form of our smartphones. It is part of our lives, whether we are taking selfies or snaps of our friends, family, pets, or even lunch. That shouldn’t mean, however, that we no longer need a professional photographer. Having access to a camera does not make us a photographer any more than owning a pair of scissors makes us a hairdresser.
Phones have very sophisticated cameras, but they are still primarily phones and there are limits to what can be achieved with them. A professional photographer has the equipment to work with all types of conditions, including poor light and bad weather. Even with all the best equipment, a top image is not guaranteed because the person operating it – the photographer – must know how to use it and add their own artistic flair.
Photography is an art, and it is the photographer’s job to use their skill and vision to make the most of the opportunity, whether that’s a portrait, a landscape or a product shot. They know how to frame a shot, how to compose it, how to read the light and get the best results possible.
Sometimes, even the best photos can be helped by some post-production magic! Software programmes like Adobe Photoshop are very powerful and can enhance the image even more. A professional photographer can edit the image to enhance the clarity, contrast, vibrancy, and other factors that untrained people simply cannot optimise. Perhaps a camera never lies, but it can certainly embellish the truth a little! Editing can be a rather time-consuming process, and that is just one part of the elements that customers are paying for when they commission a professional photographer.
The Digital Photography School lists some of the many reasons that having beautiful photography is important. A professional Cheltenham photographer like Steven Mac Photography https://www.stevemacphotography.co.uk has a beautiful portfolio to demonstrate the difference having a professional can make.
Knowing that a professional photographer can capture the real essence of a moment and make it last a lifetime, the value of a shoot becomes crystal clear.