A good logo is one of the key factors in the success of any company. If you think of some of your favourite brands of food and drink, for example, they would be nothing without those recognisable logos.
Image
Credit
Before considering some tips for great logo design, take a look at some of the
memorable logos from days gone by. The V and A museum has some fascinating
history on the topic, including an exhibition currently taking place on food
posters. See https://www.vam.ac.uk/articles/a-history-of-food-posters for details of this
informative exhibition, which runs until 20th October.
Design tips
1)
Know the business and your target audience
Probably the first and most important task is to get to know the business and
understand the target audience. The age demographic of the target audience will
make a huge difference to any decisions about logos.
Image
Credit
2) Thorough research before going to the drawing board
This might sound like the same advice as above, but wider research, looking at
other logos that work and visiting exhibitions and studying company websites
completely unrelated to the company that you are designing for, will be
invaluable.
3) The wow factor
A logo which has the wow factor will have instant appeal; you don’t need to
wait for the logo to grow on people. The image will be memorable straight away.
However, this does not mean complexity. A simple design is often better, with
less being more.
4) Font choice
Clarity is key here. Consider how legible the font will be when it is enlarged.
Complex and fancy scripts may convey the right message for a company which
wants to appeal to a sense of history and traditional values. A sans serif
script is slick and modern.
5) Primary or secondary colours?
If black and white is not the right image, then the choices are vast. For food
companies, red is often used as it stimulates hunger. Secondary colours such as
pink or purple are softer.
If you are looking for a Cheltenham branding agency, you could consider reallyhelpfulmarketing.co.uk/brand-development/ as this company is based
just 10 miles from Cheltenham.
6) Convey more than just the name of the company
A good logo has a whole story concealed in the logo design. Sweeping lines and
curves indicate a closeness to nature. Pictures of farm animals for an ethical
food company imply good animal welfare.
