Saturday Apr 20, 2024

Common Mistakes that Small Business MAKE While Doing Market Research

It is important to conduct market research in order to understand your customers plus your competition more. Also, this essential component of your small business success can help identify trends, which affect sales as well as your profitability. However, conducting any successful market research involves planning as well as strategy. Below are some of the […]

Pioneering Fraudsters

Fraud: the art of the charlatan. It is the means through which the very best of thieves indicate their genius and a practice that goes back thousands of years. Here are the accounts of two of history’s memorable fraudsters.

How fridge freezers changed the way we live

Before the advent of refrigeration we were limited in the types of food we could store in our homes. Very wealthy families could afford to have a dedicated ice house but these were understandably rare and beyond the reach of most people. Image Credit The importance of refrigeration It has been understood for centuries that […]

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