Category Archives: Digital Marketing

How to analyze your website to find the best SEO solutions

Search engines like Google, Bing, and Yahoo are always on the lookout for content that is fresh, crisp and relevant. They try to optimize their search results to meet the exact expectations of the user. Hence if you want to make your website noted by Google, you should take a look at your website in the way Google and other web search engines do.

Understand the search engine process

Search engines are always tweaking and improving the algorithms they use to look up results. This enables it to evaluate the various websites and prioritize rankings. To find out what is searched and how it is evaluated, there are various tools that provide you with examples on what keywords are searched for, and how they are evaluated by the search engines. Tools like Google’s webmaster tools allow you to see the impressions and clicks related to a particular keyword. This gives you a fair idea of what should be included in the content on your website to get it noticed.

It is essential to clear your website of malware and crawl errors, as this will easily get your site blocked and make it invisible to the search the web spider that crawls over the internet and pick up searches. You can use the tools used to generate keywords to build content around targeted keywords to make your content hold.

Search engines promote websites that have links which aren’t broken. So, it is necessary that your website doesn’t contain broken links or non-existent links. Keep the pages updated and your rankings will improve.

Every aspect of SEO has to be taken care of, including the URL, Meta descriptions, titles and even font sizes of your headers and body of text. You should recognize errors where there are missing elements or do not meet the criteria, this will help you raise your rankings quickly and effectively.

Several websites offer page graders which give you the page ranking for your website or URL based on a specific keyword. This allows you to identify the position your page has for a particular keyword which is relevant to gain an upper hand in your business. You can also use the search engine to locate the top ranking pages for that particular word. You can do a detailed analysis of these pages to check what it is that sets them at a higher position and use similar methods to overcome your position.

Website optimization—how to do it efficiently

To get your website optimized for SEO purposes, you should audit it based on the frequently updated algorithms that are published by Google and Microsoft. You can also employ the assistance of an SEO consultant who will be an expert on analyzing your website and determining the methods that will work to get your website noticed and ranked higher.

On a general note, the various factors that will affect your ranking will include the basic design of your website, Meta tags in the source of the site, the text content and the links you use. The static and dynamic content also come into play. Understanding all these details is necessary to optimize your website with the right balance of methods to improve your website ranking. Unless a website is optimized for search results, it is very difficult to build traffic to your website. This will, in turn, affect the overall success of your business or service, which is being provided via your website.

Content is crucial to the online success of a website, and this alone will improve your rankings to a great extent on website searches.

How To Make Content Marketing Effective And Productive?

Content is king, a popular saying in the web world as far as the web promotion is concerned. Content marketing has always been an integral component for small to mid-scaled businesses whether it is about attracting the prospects or retaining them. John Wanamaker, an American merchant of 19th century, who was the marketing pioneer, realized that half of the advertising effect was wasted, but he could not tell clearly which one.

It is 2015 and technology has enabled us to track data most effectively and determine which areas are weak in advertising and need improvement for maximum productivity. Web marketers can use tools and techniques to measure the success of promotions and strategies followed. As long as content marketing and its influence for web promotion is concerned, some steps could help the marketers in determining its success. Few are mentioned below!

Set Business Goals

Before deciding about the success of any marketing strategy, better to set goals. Decide what you want to accomplish from content marketing. The goals should be SMART, means measurable and achievable. Break the goals into segments so as to achieve them easily.

For example, if the business goal is to increase website sales 10% in one year, the smaller goal could be 5% increase in website traffic per year. While deciding about content marketing strategy, better to decide about the business goals. Content could be tailored for the specific business goals, ensuring success.


Start A Blog!

If your website does not have a blog, start it right now. It does not require any complicated work, a simple extension, like Magento blog extension (for Magento-based websites) can help the purpose. Updating content on regular basis and keeping the target audience aware means a lot when it is about using content marketing for promotion and increasing sales. Be cautious while updating the content; make it fresh, unique, and informative for the target audience or the prospects. Share news of the industry and become a knowledgeable industry expert. People will start relying over what you share and will come again and again to see what is new. You can also ask for subscriptions to let the visitors know about any updates in the blog through email.

Use Recommended Tracking Metrics

There are many content marketing tracking metrics published by top-notch marketing firms. Few useful content metrics along with main features are given below!

Consumption metrics gives page views for content published as blog post.

Sharing metrics tells about an article’s tweets and shares on Facebook.

Lead generation metrics tells about the whitepaper downloads or subscriptions for newsletter.

Sales metrics tells about how a customer moves from content to the final sale.

Reach tells about website traffic, subscriptions, etc.

Engagement metrics tells about page views, bounce rate, time spent on site, repeat visits, referrals, and social sharing.

Conversions metrics tells about lead generation, sales, and brand awareness.

Not a single metrics can tell whether content marketing is working successfully or not. Consider business goals and then use multiple KPIs to monitor success.

What To Consider While Picking Useful KPIs?

While picking the standard KPIs, better to think whether those are meaningful and have relevance with the key business goals. Consider the example given earlier. If the goal is to increase sales by 10% in one year, the smaller goal could be 5% increase in website traffic per month. Other smaller goals could be like increasing conversion rate by 1/2% and adding 150 more loyal customers per month.

To make content marketing successful, the selected metrics should include the categories like

  • Views and shares
  • Conversions
  • Retention

The KPIs included in these categories could be used to measure the success of content marketing. The strategies could differ based on business requirements, but the processes would be similar.

It is not just about measuring the content marketing strategy and proving which tactic is working and which one is not, but to work for improving them. Content marketing could not prove to be fruitful over the night. It takes time, efforts, and continuous improvements. Consistency in the content marketing plan can help increasing the website traffic, business sales, and ultimate profit. Regular measuring and improving the strategies is integral to success.

Content is king and will rule the web kingdom! Use it to make your business popular and productive.

Step by Step Guide How to Create A Popular Blog

Creating a blog is an indication that you want to share your thoughts and ideas with other people online. The blogs are famous and popular because these are participating to spread the knowledge and to earn the money online. The people who are looking to create a popular blog should focus on the methods and techniques that are helpful to develop a blog. The task of making the blog popular should be considered after designing a good blog. Find the opportunities to share your voice with other people because bogs are the voices and personal creations of skillful people. Continue reading

Asset Management and Human Resource Management

Exactly what is asset management? It is a business procedure and a decision-making the structure that covers different things in order to develop expense effective investment choices. For this to work, you have to have to practice great personnel management by working with the ideal individuals with the right credentials to obtain the task done. Continue reading