A great call to action (CTA) will benefit your business and website in a multitude of ways, but it is important to get your call to action right. Here is everything that you need to know about CTAs, including how to create a great CTA for your website.
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CTAs
A call to action is the driving force behind your website. It is normally a link or a button that takes the user from a regular page on your website (such as the blog, the homepage or the about section) and takes them to a high-value page (such as a page where they sign up to a newsletter or buy a product).
There are lots of different calls to actions, so it makes sense that they come in a wide variety of sizes, colours and styles. The one thing that all good CTAS have in common is that they are eye-catching and appealing.
Benefits of CTAs
A good call to action will vastly increase click-throughs and sales. For example, according to Protocol 80, emails that have a single call to action saw click-throughs increased by 371% and sales increased by 1617%. Impressive!
This is very useful for new businesses that are just starting out, as well as established businesses that want to grow and expand.
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Creating a Great CTA
If you want to create a great call to action for your website, here are a few best practices that you can follow to ensure that your CTA is effective.
The call to action should be brief so that people can read it quickly without getting distracted. It is normally best to start with an action word such as ‘register’ or ‘download’.
Make sure that the link or button is visually striking so that users immediately notice it.
Put the call to action in a easily noticeable part of the screen, such as the top.
Use colour and text size to make the link even more noticeable, but make sure that it isn’t distracting as users will find this off-putting.
Make sure that the message is clear and easy to understand so that users know exactly what to do.
Don’t have more than one call to action, as this can confuse users.