Savoury Traveller

  • Home
  • Auto
  • Business
    • Business Ideas
  • Lifestyle
    • Entertainment
    • Family
    • Shopping
  • Fashion
  • Health
    • Beauty
  • Home Improvement
  • Main
  • Sport
  • Technology News
    • Apps Marketing
    • Digital Marketing
    • Internet Marketing
    • Social Media
    • Web Design
  • Travel
  • Wedding
  • Terms & Conditions
  • Contact Us
Home  /  Main  /  Is your website actually over-optimised?

Is your website actually over-optimised?

Tommo February 21, 2017 Main Comments are off

Search engine optimisation is important for getting your site noticed and ensuring that it gets traffic and delivers return on investment for your business. However, SEO is a delicate balance and apply it wrongly and it can actually have a negative effect. So what are some of the signs that your site could be over optimised?

Image Credit

Too many keywords

For a long time keywords were seen as the holy grail of SEO. Add enough of them to your site and it would shoot to the top of the search rankings regardless of the quality of the other content. These days Google and other search companies have rather more sophisticated systems at work. These look not only at keywords but at the readability of text.

This means your site text has to be readable. If your business is selling bathroom accessories, for example, having the phrase ‘bathroom accessories’ in every sentence of your blog posts is not going to make it a great read. Visitors will quickly be turned off and go elsewhere.

Link fatigue

Having too many links can be equally negative. Again, the improved intelligence at work in search engine crawlers, especially in recent Google updates, rewards the quality and authority of links so you can’t just include them for their own sake. They have to be relevant and from reliable sources.

You can understand Google’s position. Serving up poor quality sites in search results is not good for their image. Employing a good Dublin SEO specialist like http://www.rycomarketing.ie/ will help ensure that your site gets the right degree of optimisation and that you don’t overdo things.

What to do

We’ve seen that the signs of an over optimised website are poor readability. This is usually down to over-stuffing with keywords and the use of too many links of variable quality. The way to fix this is to ensure you have good quality, readable content that delivers a useful message for your site’s visitors and doesn’t read like a sales pitch.

Of course, keywords and links are still important but they need to be the right ones. You should research carefully the ones that are most likely to deliver effective results, and include them sparingly. The same goes for links so make sure that they’re relevant and that they are to quality, respected sites.

Previous Article
Next Article

About Author

Tommo

Related Posts

  • Surprising facts about sewers

    February 11, 2021
  • The simple joy of a nice chair.

    February 9, 2021
  • Everything you need to know about stainless steel

    February 9, 2021

Tweets

Recent Posts

  • Ways That you Can Run a Fleet Efficiently March 7, 2021
  • How to Keep a Mobile Phone Safe From Harm February 25, 2021
  • Części rowerowe i ich ochrona anodowaniem February 19, 2021
  • Do you know what the difference is between a mortgage valuation and a building survey February 11, 2021

Popular Posts

  • Ways That you Can Run a Fleet Efficiently March 7, 2021
  • diet
    Do not consume dairy products? Some alternatives to add calcium to your diet April 2, 2016
  • The mimic hormone affecting our health April 16, 2016
  • Four simple home business ideas for women! April 20, 2016

Random Posts

  • Getting the Plant hire right September 28, 2020
  • Home for Christmas – You don’t have to go out to get the festive feeling November 21, 2018
  • Six tragic accidents on famous movie sets February 26, 2018
  • Plasma spraying: benefits and applications February 1, 2021

Categories

  • Auto
  • Beauty
  • Business
  • Business Ideas
  • Digital Marketing
  • Education
  • Entertainment
  • Family
  • Fashion
  • Foreign Article
  • Health
  • Home Improvement
  • Internet Marketing
  • Lifestyle
  • Main
  • Reviews
  • Social Media
  • Sport
  • Technology News
  • Travel
  • Web Design
  • Wedding

Recent Posts

  • Ways That you Can Run a Fleet Efficiently
  • How to Keep a Mobile Phone Safe From Harm
  • Części rowerowe i ich ochrona anodowaniem
  • Do you know what the difference is between a mortgage valuation and a building survey
  • Surprising facts about sewers

Tags

10 Tips to attract visitors affecting a gaming legend and saving tips Blizzard business calcium company configuration customers to your website dairy products deep learning diet Does it matter what processor DSM 6.0 Beta 2 Guide shared printers in the office: installation gym health HP mobile printing depth guide for printing Installation and commissioning Installing and configuring the network printer Internet Marketing IP addressing printers MediaTek mimic hormone mobile devices or remote money Optimize your site Other printing applications HP please register position in major search engines Print from anywhere Saving tips when using network printers Shoulder Pain Silicon society Software and functionalities Specifications and features success Synapse of Activision Tennis Serve Drills The future of mobility through the The living room to the Internet of Things video games Warcraft becomes much more