The name you choose for your company is very important. If you choose a bad name, your business will be doomed from the word go. Many people have seen their businesses crumble just because of the names they chose for their companies. Picking a good name, therefore, is no longer a choice but something you must do.
It may seem funny but people are attracted to catchy headings. Media professionals have mastered this art, and as a result they are making many people read stories that are not as good as the headings. Nonetheless, someone was attracted to the news headings. This shows you that the first thing someone sees will give him/her and opportunity to explore. If someone is not interested from the outlook, there is no reason to look further.
It is true that service delivery is at the core of each business entity. Service delivery, though, is not what new clients are looking for. New clients don’t even know the products and services you offer. In most cases new clients are just passersby. Most clients actually know where to get their products and services. If your name stands out, though, someone may wish to try. This trying can lead to long-term partnerships.
Before beginning a company, therefore, it is good to think of cool company names to work with. This can give your company an instant advantage over other businesses. It is an open secret, though, that cool company names are hard to come up with. You may think that it is easy to think and come up with a good name, but this isn’t true at all. Many people have failed at this part terribly.
How can you pick a good company name?
Brainstorm – brainstorming is one of the best ways of picking cool company names. Brainstorming gives you an opportunity to hear many people out before making your decision. One thing to avoid, though, is discouraging people that are present. You need to listen more to what people are saying before reacting in either way. Do not discard or accept any name when you are at the meeting. When everyone has given his/her opinion, you need to meet with top decision makers to decide the best name. When deciding the best name, there are some things you need to avoid.
Picking a direct name – direct names are known to be self-explanatory. They explain what the business is all about. Although few people may get away with this, many will struggle. This is because it can be hard to cope with competition in the market. What’s more, you may get it hard to market your business online since many services may have already named their businesses. Finally, you may lock out any future expansions and marketing abilities. For instance, Yahoo offers online search services, but its name does not have anything to do with Internet. Still, Yahoo remains popular in online community.
Picking a complex and long name – you will expect your clients to master your name easily after creating it. You should factor this when you’re creating a name for your business. Cool company names are easy to master and memorize. Those names that cannot be mastered and memorized find it hard to capture potential clients.
Picking a domain name that has been registered by someone – in this world where online shopping is becoming ever popular, you cannot afford to ignore online clients. Your website will be used, therefore, as a platform of selling goods and services to potential clients. If your business name is different from your domain name, you will have a hard time marketing your products and services. Before coming up with the final name of your company, it’s advisable to seek whether it has been registered already or not. If the name has been registered, you should try a different one.
Professional Help – if you find it boring to go through the above process, you can hire a professional service to help you with cool company names. A professional service can help you come with the best company names within a short period. Although you will pay for the services, the benefits you get may outweigh what you will pay. See how a professional service will help you.
Brainstorming and name suggestions – a professional service will brainstorm and come up with company names. The company names picked will be checked online to establish whether they are already registered. Only unregistered names will be forwarded to you for approval.
Testing – once your professional service has identified the best company name, it will test them. Testing is a sure way of knowing whether a name picked is the right one. Testing may involve many ways, some of which can be complex. In the end, though, the exercise will help you know the best name to work with.
Now that you have known how to come up with cool company names, there is no need to make mistakes. You should pick company names that will attract clients like a magnet does. If you pass this test, you may as well pass your business test.