Should you build a custom website or use a template builder?

It goes without saying that every business needs some sort of web presence, whether that is an all-singing, all-dancing website, or simply a page offering a few details about the services and products you provide.

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The importance of having a website

Some businesses are still failing to understand the importance of having an online presence, citing the expense of website creation as the principal reason for failing to join the digital world. This attitude could be costing them dearly, as consumers become accustomed to engaging online with producers and suppliers.

Nowadays, it is a simple matter to create a website yourself, using one of the many website template builders available, to create your own functioning site with the minimum of fuss and expertise. But just because it’s possible, does that make it desirable?

According to Small Business Trends, WordPress is a great solution for a small business looking to test the waters about a business idea. However, this does not necessarily make it an appropriate choice for every small business.

Building your own site is a good solution if you simply want a page or two to let people about know about your business. You don’t need any specialist skills or coding knowledge, and if you don’t mind adverts, then some of these site builders are free to use, whilst others cost just a few pounds each month.

Time for the professionals

If your website is going to be more than just a few pages, then it’s well worth spending the money on a custom-built website. This will give you a multi-page site with extra functionality which offers an improved visitor experience. The site will be tailored to your specific requirements and will be tested to ensure that it works seamlessly and loads quickly, as well as displaying correctly across a range of devices and browsers.

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Whether you are looking for web design in Belfast or Basingstoke, check out the web design services offered by reputable companies, such as http://www.rycomarketing.co.uk/web-design.html, who will build a custom site that ranks highly with search engines, for extra credibility.

Your website is the public face of your business, so don’t try to cut corners on this valuable marketing tool. If you want to be taken seriously in business, you need to present a professional image.