If you want your business to succeed online, it is important to understand and take advantage of web design trends. This is because a unique modern website will appeal to potential customers, while an out-dated generic website will put them off – which could result in them leaving your website and heading to a competitor’s page.
So if you want to make sure that your business isn’t lagging behind the competition, you need to be aware of the latest web design trends. If you’re not sure where to start, don’t worry: we can help. Here are seven of the top web design must-haves for 2018.
A Responsive Website
Your website should have a responsive design that works well on both mobile and desktop devices. This is because over 50% of internet users are using their mobile, so if your website doesn’t work for them you will lose on a significant chunk of your potential audience.
A popular web design trend that is emerging is split-screen layouts. This is because they provide an interesting interactive design which tends to be more engaging for users.
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Video content is also rising in popularity, and it isn’t hard to see why. Many people prefer video content to text content, and it makes it easier for brands to establish a clear personality. If you want to use video content on your website, consider making a welcome video or an FAQ video.
Avoid Stock Images
Avoid using stock images on your website, as most people find them to be out-dated and insincere. Instead use genuine pictures of your company that will help internet users to really understand what your business is about.
Minimal Is Best
Minimal designs are still very popular, so it is worth incorporating minimal design elements into your website.
Minimalism is popular, but so are bright colours – so if you really want to create an engaging website, add a little colour too.
Illustrations are becoming a more popular web design concept. This is because illustrations can be used to communicate short messages to people who check out your website, and they tend to seem less promotional than videos.