In order to know, what is on page and off page search engine optimization, it is important to know what search engine optimization (SEO) is. Well, search engine optimization (SEO) is used for optimizing a website for search engines. It is important for both getting high quality visitors and also to increase the credibility of a website and to expand brand awareness. The best tech blog will even provide you with free backlink checker tools for increasing the number of visitors. Normally, search engines use complex algorithms in order to determine the pages that are required to be included in the page index and to show in the search results. SEO provide specific details about a website that you need. There are two components of SEO namely the on Page and the off page SEO and they are described below:
On Page SEO
The settings that you can apply on the website so that it can be optimized for search engines are on page SEO. The most important on Page SEO Tips are proper URL structures, optimized titles, descriptions and internal links, text formatting, user friendly navigation and 404 pages, image optimization, high quality fresh content, Google authorship verification for all pages, external links and fast loading pages.
Off Page SEO
The off page SEO is a bit different from on- page SEO. The off-page search engine optimization refers to activities which are outside the boundaries of the webpage. Social media, social bookmarking and link building comes under the off page SEO. Search engines are trying for best results to the searcher and for doing that, they take into consideration the on page SEO factors, off page SEO and some other quality factors. A website is perceived by users and other websites and off page SEO gives them the option to get a good indication of how the world sees their website and how popular and effective it is to the user. A web site that is useful is more likely to have references (links) from other websites are more likely to have good SEO rankings. So for this, free backlink checker tools play a good role and you can browse the best tech blog for that. Also, the website which is more likely to have mentions on social media is more likely to be bookmarked and shared among communities of like-minded users.
Tools Proposed by the Google Analytics
This is a built-in tool with the Google analytics which can be used effectively to keep a note of the important approaches in hand or under process. Activities ranging from guest posting to content marketing can be kept within the records using the Google Analytics Annotations. This enables better link building as the webmaster can track the name and date of the postings for any selected website.
Email Blasts are being incorporated within these annotation strategies which could help enhance the outreach capabilities of the site owners by creating catchy newsletters and sending them across to several online subscribers.