The Internet Marketing Blog

If you subscribe to the micro persuasion model of public relations, then you would agree that the Internet is the new frontier in marketing. Blogs are increasingly becoming the medium of choice for companies and entrepreneurs in bringing their brands and products closer to consumers. E-commerce sites are fast becoming widely-accessible, and a variety of products can now be purchased online, from clothes, to computers, to cars. The World Wide Web is one big conversation, and companies are vying to join in, get to talk back, and get feedback in return.

Building an online presence

The essential thing for a company to do is to initially create an online presence. As long as you’re there, online and accessible over the Internet, people are bound to seek you out, in their quest for information. Imagine how much more business you can generate if you actively pursue marketing activities online. Imagine if your company website or weblog comes out as number one in Google for a generic search on your product or service. You can literally bring your brand closer to hundreds of millions of people who go online.

This is what the Internet Marketing Blog is all about. Here, we intend to share whatever knowledge and expertise we have to help businessmen and entrepreneurs harness the power of the Internet in effectively marketing products and services. We will explore the various avenues by which you can spread the word about your company or brand. We will help with the best practices and most sustainable methods-this is a fickle industry, after all. What’s in today may be passé tomorrow. So we would delve into both tried-and-tested and new-and-upcoming Internet marketing techniques.

Blogging and search visibility

Blogs and Blogging.

The concept of Web 2.0 has given power to the consumers of information to be content-producers themselves. Blogs and blogging have become indispensable tools in marketing one’s products, services, and brand. With blogs, companies can join in on the big conversation, and hence reach out directly to their clients, with a very effective talkback mechanism.

Search Engine Optimization.

What used to be a black-hat, or illicit, trade is now a recognized profession in the Information and Communications Technology industry. Search engine optimizers, or SEOs, pride themselves in being able to quickly, effectively, and legally raise a website’s rankings in the popular search engines, in order to attract more clients, and hence generate more business. After all, majority of online business is generated from fresh traffic, or first-time users who come straight from the search engines. It’s always a good feeling to be number one on Google, or at least on the first page, for relevant searches.

Earning revenue online

Online Revenue Streams.

We will also discuss how you can actually earn revenues online, through the various pay-per-click advertising, referral, and affiliate programs available. We shall also explore the different models, from contextual ad-generation, to fixed, per-impression advertising.

These are only some of the very exciting topics we intend cover on the Internet Marketing Blog. The Internet is abound with innovative and interesting ideas, and business people and entrepreneurs should keep abreast of what’s new. The next wave of new millionaire-minting ideas can be just around the corner. Thus, it pays to be informed.

Summary

This article introduces the Internet Marketing Blog, which covers building an online presence, using blogs to reach customers directly, and search engine optimisation as a way to raise a website’s rankings. It also previews upcoming coverage of online revenue streams such as pay-per-click, referral and affiliate advertising models for businesses and entrepreneurs.

Questions this article raises

• How long does it typically take a new blog to attract meaningful traffic?
• Which affiliate or referral programmes work best for a small business?
• How has search engine optimisation changed since this was written?