These non-SEO tactics will also drive visitors to your websites
There is such a focus on search engine optimisation (SEO) that it might be tempting to think this is the only way to drive visitors your website. However, there are other strategies that can be effective in increasing your organic traffic.
Social media as a non-SEO tactic
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1. Social media
A strong presence on the main social media platforms has many advantages. Not only can you connect with influencers in your niche, but you can also build long-term brand engagement and connect with your customers directly. To get the most out of social media, you need have a defined strategy and target the social channels on which your target audience is most active.
Email marketing and paid advertising
2. Email marketing
There are several benefits to email marketing, such as the fact that it is targeted and personal. It can also be effective in terms of response rate. One word of warning. If you do decide to implement an email marketing campaign, it must adhere to the applicable rules relating to privacy and data protection.
3. Advertising
Paid online advertising can be another effective marketing tool when used correctly. One of the best advertising channels remains Facebook. The rates are low, meaning you can potentially enjoy a strong return on investment.
Guest blogging and integrated marketing
4. Guest blogging
This is can be an effective way to reach a relevant audience and to build authority in your niche. It simply involves publishing a blog post on someone else’s website. Many popular blogs accept guest posts. Find sites that reach your target audience and make sure the site is high-quality, has lots of traffic and is well-regarded.
While this article focuses on non-SEO tactics, guest blogging is an example of a marketing activity that can also increase your rankings in the search engines. This highlights just why marketing should be seen as an integrated process. If you use a digital marketing agency or white label SEO services, you can benefit from a tailored and comprehensive digital marketing strategy.
If you or your clients want to maximise their online presence, remember that White Label SEO Services are available through http://digi-tel.co.uk/gloucestershire-seo-services/white-label-seo-services/.
While SEO remains an important element in your overall online marketing strategy, employing other tactics, such as those outlined above, can also help to give your website a boost and contribute to your overall business goals.
Where SEO fits in a joined-up campaign
Non-SEO tactics work best when they sit alongside search rather than replacing it. Most people turn to Google before anywhere else, and keyword tools show how they search, with the volume behind each term giving a sense of demand for a product or service. Appearing in those results remains one of the most effective ways to extend a campaign’s reach.
The way rankings are earned has changed. It was once possible to stuff a site with links and keywords to trick the algorithm, but those black hat methods now get a site penalised. Only legitimate activity is rewarded, which means SEO takes time and patience.
A sensible starting point is an audit of the website, followed by a strategy for ranking on the searches that relate to what you offer. That strategy should be built around strong content and PR, with social media supporting engagement, linking and promotion. When every campaign includes digital channels in a meaningful way, offline and online activity reinforce each other.
Summary
This article looks at marketing tactics beyond SEO that can drive traffic to a website, including building a strong social media presence, running targeted email marketing campaigns within privacy rules, using paid advertising such as Facebook ads, and guest blogging to reach new audiences and build authority. It frames these as part of an integrated marketing strategy.
Questions this article raises
- How do you measure the return on investment from guest blogging specifically?
- What privacy rules most commonly trip up email marketing campaigns?
- How much should a small business budget for paid social advertising?
