Must-Haves for Conference Speakers
The single biggest factor in a conference’s success is often the speaker. A good speaker keeps the audience with them, conveys clear ideas that will stick with the audience after the end of the talk, and generates plenty of post-conference conversation. What should you look for when choosing conference speakers for your event?
They tell a story
The best speakers do not read from their slides. They take the audience on a journey, using stories and real examples to bring their content to life. They read the room, pay attention to body language and adapt their pace and tone as they go. Many research their audience before the event so they can pitch the content just right. For help with Corporate Event Management, visit https://www.parallelblue.co.uk/corporate-event-management/
They are comfortable with technology
Sometimes this is achieved through the use of video, live demonstration and interactive tools. The use of live polls and Q&A via an app allows conference delegates to share their thoughts and ask questions in real time. Technology should support the message of the speaker and not get in the way; a good speaker always has a plan B in case technology fails.
They know their subject and your audience
When choosing speakers, look for people who are really passionate and knowledgeable about the subject they are going to talk about. Their interests and knowledge should match your audience’s and the theme of your event. It’s also important that they connect with your brand and values and would therefore be more likely to help promote your event.
They are reliable and professional
Good speakers are well-prepared, adhere to time-frames, supply advance copies of their slides and other technical requirements and are agreeable to a rehearsal or technical check prior to the event. They are easy to work with before the event, during the event and after the event.
What to look for in a conference speaker
| Quality | How to check |
|---|---|
| Storytelling | Watch recordings of previous talks |
| Expertise | Look at their work, writing and background |
| Audience fit | Discuss your audience and goals with them |
| Interactivity | Ask how they involve the audience |
| Professionalism | Ask for references from other organisers |
Frequently asked questions
How far in advance should I book a conference speaker?
Popular speakers can be booked months in advance, so start early, particularly for keynote slots. It’s also important to allow time to agree the content and to brief them properly.
How can I make sessions more interactive?
Incorporate time for questions into the session, use live polling where possible, and encourage panel discussions or even workshops. Ensure the speaker uses real examples to help the audience relate to what they are describing. Shorter presentations with time for discussion often help maintain higher energy levels than a series of long presentations.
Where to go next
Considering audio content from your event? Read our podcasting tips.
Keynote or plenary: knowing the difference
When planning a conference programme, it helps to understand the two main kinds of speaking slot. A plenary session is one that everyone is expected to attend. Plenary speakers are often drawn from within the industry or even the organisation itself, chosen for their broad knowledge of the issues the audience faces. They are not always professional speakers, so they may need support with preparation and nerves.
A keynote address works on a bigger canvas. Its job is to set the tone, tie together the themes of the event, explain why it matters and leave people motivated. Some events have an opening keynote to frame what follows and a closing keynote to send delegates home on a high; these may be given by the same person or by two different speakers. A well-balanced programme usually needs both: plenary sessions to inform, and a strong keynote to inspire and give attendees something they remember long after the event.
