A beginner’s guide to HTML5 ads

Perhaps you are new to digital marketing or perhaps you are one of many people out there who are wondering exactly what an HTML5 ad is. Either way, let’s take a look at this advanced coding and provide the reasons as to why it is perhaps the best option for your next online marketing campaign.

What HTML5 ads actually are

What is an HTML5 ad?

In basic terms, an HTML5 ad has been built using the same HTML5 coding as most websites. The ‘5’ refers to the latest version of HTML coding and is the most advanced HTML coding to date.

Earlier versions of HTML were unable to incorporate moving images and sound, or indeed other multimedia. In terms of animated ads, it replaced the need for software such as Flash, which required plug-ins and often caused websites to slow down. HTML5 is much more seamless and flows with the rest of an HTML5 page. An HTML5 ad can include all manner of audio and visual creativity and can be embedded onto any site with ease. All the highest quality banner ads and digital online ads are created with HTML5.

Why advertisers choose HTML5

What are the benefits of an HTML5 ad?

Compared to video advertising, the cost of creating a banner ad with HTML5 is low. This is true even if you make the most of everything an HTML5 banner ad can do, including all manner of multimedia options. Even animated HTML5 banners, such as those created by https://thebannermen.com/banners/animated-ads/html5, are a cost-effective way to make an impact with digital marketing. HTML5 banner ads also allow you to embed links so that web users can click straight through to your site.

For digital marketing campaigns, HTML5 banner ads offer the highest quality visuals and ensure an excellent user experience.

Summary

Introduces HTML5 ads for digital marketing, explaining that HTML5 replaced older technology like Flash for animated online adverts, allowing rich audio and visual content without plug-ins, and setting out benefits such as lower production costs than video advertising while still delivering high-quality visuals and a strong user experience.

Questions this article raises

• How do HTML5 ad costs compare with producing a video advert?
• What platforms or ad networks support HTML5 banner ads?
• How is HTML5 ad performance typically measured?