In today’s digital age, no matter what field you are in, when you start a new business you are going to need a website. However, just having a basic website is not going to be enough to drive sales. You will need to create a high-end website that offers a great user experience. If you feel daunted by this as you do not have any website-building skills, you can easily employ a web design company to build your website for you. In this article, we will explain the reasons why having a well-designed website is vital for the success of your business.
A well-designed website should immediately grab the visitor’s attention as soon as they click through to your landing page. Treat your website as your physical storefront, everything should be neat and tidy and easy to find. Your website should have engaging visuals and appealing colour schemes to keep the visitor’s attention. If your website is not engaging and does not have any elements that draw the user’s eyes, they will most likely click off your site and find one of your competitors’ sites instead.
Your website should also instil trust and credibility in your end user. Include your company’s qualifications and have an about us page that explains your company’s story and the previous experience you have in the industry. By doing this, you are creating a bond with the end user and telling them that you are an expert. This will make them more open to spending their money with you, compared to a business they do not know anything about. You should also have a live chat on your website or display a phone number they can call and speak to one of your employees, in case they want even more reassurance before making a purchase.
Having a well-designed website on its own is not enough. You will need to work hard to make sure your website is visible through Google searches. To do this you will need to implement search engine optimisation (SEO) on your website. This will involve conducting a keyword search within your industry to find out what your potential customers are searching for, and then implementing these words within your website, as this will make your website list higher on a Google search. If you are looking for a Web Design Yorkshire company to help you build your website, etempa.co.uk/web-design/ is an example of one of these companies.
