Top Web Design Must-Haves

If you want your business to succeed online, it is important to understand and take advantage of web design trends. This is because a unique modern website will appeal to potential customers, while an out-dated generic website will put them off – which could result in them leaving your website and heading to a competitor’s page.

So if you want to make sure that your business isn’t lagging behind the competition, you need to be aware of the latest web design trends. If you’re not sure where to start, don’t worry: we can help. Here are seven of the top web design must-haves for 2018.

A Responsive Website

Responsive design and modern layouts

Your website should have a responsive design that works well on both mobile and desktop devices. This is because over 50% of internet users are using their mobile, so if your website doesn’t work for them you will lose on a significant chunk of your potential audience.

Modern Layouts

A popular web design trend that is emerging is split-screen layouts. This is because they provide an interesting interactive design which tends to be more engaging for users.

If you are looking for a professional Website Design Company in Gloucester who can design a split-screen layout for you, check out https://www.net9design.com/.

Video content and imagery

Video Content

Video content is also rising in popularity, and it isn’t hard to see why. Many people prefer video content to text content, and it makes it easier for brands to establish a clear personality. If you want to use video content on your website, consider making a welcome video or an FAQ video.

Avoid Stock Images

Avoid using stock images on your website, as most people find them to be out-dated and insincere. Instead use genuine pictures of your company that will help internet users to really understand what your business is about.

Minimalism, colour and illustration

Minimal Is Best

Minimal designs are still very popular, so it is worth incorporating minimal design elements into your website.

Embrace Colour

Minimalism is popular, but so are bright colours – so if you really want to create an engaging website, add a little colour too.

Consider Illustrations

Illustrations are becoming a more popular web design concept. This is because illustrations can be used to communicate short messages to people who check out your website, and they tend to seem less promotional than videos.

Summary

This article lists web design trends worth adopting, including responsive design for mobile users, modern split-screen layouts, video content over static text, avoiding generic stock photography in favour of genuine images, and embracing minimalism, bold colour and illustration to create a more engaging, on-brand website.

Questions this article raises

• How much does a responsive redesign typically cost for a small business?
• Which of these trends has aged best since this was written?
• How do you balance minimalism with providing enough information on a page?