Journalists gather information and distribute it in various forms. With ever-evolving new technologies, journalists need to constantly keep abreast of how this information is disseminated. One increasingly popular channel is podcasting.
Podcasting has grown exponentially over the last decade, and with over 540 million listeners globally; it continues to grow and evolve.
Tips
Voices have the ability to showcase a journalist’s talent, far beyond the two dimensional text format of newspapers. All news outlets should use the power of voice as a primary broadcasting medium. Use segmentation as a means of delivering bite-size pieces of audio that capture attention.
There is no need to overspend on complex audio equipment. A simple set-up will do the job. Cut out any waffle and excess material. Every podcast should be up to the same standard as if it were being broadcast over local radio. Aim high when requesting interviews; you may find it surprising who responds to ambitious requests. Think about distribution, and aim to make your podcast accessible on as many platforms as possible.
Journalism Degrees
For those who are interested in a career in journalism, it is important to gain the appropriate qualifications, which incorporate an awareness of current trends in broadcasting methods. A journalism degree offered by a specialist provider, such as schoolofjournalism.co.uk, can equip people with the appropriate knowledge and skills.
In addition to equipping students with theoretical knowledge, such schools also work in tandem with leading news outlets to ensure that students have real-life work experience, where they can put their knowledge to good use.